Scalar North Capital is delighted to celebrate the latest milestone of Future Anthem, a cutting-edge data and AI specialist and one of our portfolio companies. Future Anthem has successfully closed its Series A funding round, led by Bettor Capital, a venture firm focused on software and technology in the real-money gambling industry. Additional participants in the round included Sharp Alpha Advisors, industry veteran Benjie Cherniak, and other strategic investors alongside existing shareholders.
Accelerating Innovation and Expansion
The Series A funding will propel Future Anthem’s growth strategy, enabling the company to accelerate product research and development, enhance its suite of AI solutions, and expand its presence in North America. Future Anthem’s flagship product, Amplifier AI, exemplifies the company’s innovative approach to humanising data through real-time personalisation, performance optimisation, and enhanced customer experiences.
Powered by Microsoft Azure and Anthemetrics—the first data science platform tailored for the gambling industry—Amplifier AI has processed more than 170 billion player transactions. It boasts the world’s largest independent behavioural dataset of players, cementing Future Anthem’s position as a leader in AI-driven solutions for the sector.
Industry Recognition and Impact
Future Anthem’s transformative work has earned the trust of leading gambling operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair. The company’s achievements have been recognised with accolades such as the 2022 EGR B2B Data & AI Partner of the Year and the 2021 Software Rising Star award. Additionally, Future Anthem was selected for Tech Nation’s prestigious Applied AI 3.0 Growth Programme.
Leigh Nissim, CEO of Future Anthem, commented on this milestone: "After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem. I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers."
Expanding Horizons in AI and Data
This funding not only underscores the confidence investors place in Future Anthem’s innovative technology but also highlights the company’s role in transforming the gambling industry. With this strategic backing, Future Anthem is poised to deepen its impact and drive innovation in data and AI on a global scale.
Scalar North Capital remains committed to supporting Future Anthem’s pioneering journey as they continue to lead the way in data-driven personalisation and optimisation within the gambling industry.
For more information, read the official announcement on the Future Anthem blog.
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